Symbiosis School of Media and Communication is an Institute started by SIU in the city known as “The Silicon Valley” of India i.e. Bengaluru. Our curriculum has created a niche in this specialized field, where we learn the practical aspects of integrated Advertising and other marketing concepts which will help communication students professionally and personally.
Our full-time coursework, which is spread over for 2 years, creates mastery in Strategic Management, Business Administration, Marketing and Communication. This attracts the motivated and creative students from Pan-India and Abroad. We conduct final semester exams along with the internal assessment policies by incorporating theoretical lectures, hands on experience, classroom presentations, take-home assignments, sports and cultural events, various clubs, live projects and internships. This also helps our students to gain knowledge about the Industry.
1. Integrated Marketing Communication –
The need of the hour is to integrate advertising and other promotional
tools to facilitate understanding of an effective marketing campaign based on
clear objectives market segmentation and target marketing within established
time and cost parameters. This specialization helps the student to understand
overall marketing process, communication theory and nuances, Marketing
communication tools and consumer behavior
As a specialization, it focuses on a varied arena of subjects such as
Retail Communication, Campaign Planning, Digital Communication Solutions,
Communication Design and Social Media Analytics. All these subjects bring about
a collective perspective, in the students, about the field and its future
prospects. We believe that with the right theory and practical base, students
can achieve all their targets. The approach of the institution is a proper
amalgamation of practical learning and theoretical knowledge. Theory, when
combined with the practical aspect, brings about the 360 degree learning that
we aim for.
Highlights of the course:
Creative – Copy and Visual
2. Media Analytics
Media Analytics as a specialization focuses on equipping students on optimizing various mass communication channels and technologies, marketing strategies, media economic understanding, and the knowledge of different software tools utilized in media productions and Analytics. The specialization focuses on wide arena of subjects like different types of media, communication and competitive strategies, marketing models, corporate responsibility, programmatic media management, digital marketing and Social Media Analytics. Students get to learn industry relevant software like BARC, IRS to name a few. We aim to broaden horizons of our students with proper blend of conceptual knowledge and practical insights from industry speakers. During two years of MBA program students are exposed to live projects and industry internships to give them a platform of applying theoretical concepts in practical scenarios and equipped with experiential learning.