Symbiosis School of Media & Communication

SYMBIOSIS SCHOOL OF MEDIA AND COMMUNICATION, BENGALURU

SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)
(Established under Section 3 of the UGC Act 1956)
Re-accredited by NAAC with ‘A’ Grade (3.58/4) | Awarded Category - I by UGC

Overview

Programs Offered

Symbiosis School of Media and Communication is an Institute started by SIU in the city known as “The Silicon Valley” of India i.e. Bengaluru. Our curriculum has created a niche in this specialized field, where we learn the practical aspects of integrated Advertising and other marketing concepts which will help communication students professionally and personally.

Our full-time coursework, which is spread over for 2 years, creates mastery in Strategic Management, Business Administration, Marketing and Communication. This attracts the motivated and creative students from Pan-India and Abroad. We conduct final semester exams along with the internal assessment policies by incorporating theoretical lectures, hands on experience, classroom presentations, take-home assignments, sports and cultural events, various clubs, live projects and internships. This also helps our students to gain knowledge about the Industry.


Specialization:

1. Integrated Marketing Communication –

The need of the hour is to integrate advertising and other promotional tools to facilitate understanding of an effective marketing campaign based on clear objectives market segmentation and target marketing within established time and cost parameters. This specialization helps the student to understand overall marketing process, communication theory and nuances, Marketing communication tools and consumer behavior

As a specialization, it focuses on a varied arena of subjects such as Retail Communication, Campaign Planning, Digital Communication Solutions, Communication Design and Social Media Analytics. All these subjects bring about a collective perspective, in the students, about the field and its future prospects. We believe that with the right theory and practical base, students can achieve all their targets. The approach of the institution is a proper amalgamation of practical learning and theoretical knowledge. Theory, when combined with the practical aspect, brings about the 360 degree learning that we aim for.

Highlights of the course:


2. Media Analytics

Media Analytics as a specialization focuses on equipping students on optimizing various mass communication channels and technologies, marketing strategies, media economic understanding, and the knowledge of different software tools utilized in media productions and Analytics. The specialization focuses on wide arena of subjects like different types of media, communication and competitive strategies, marketing models, corporate responsibility, programmatic media management, digital marketing and Social Media Analytics. Students get to learn industry relevant software like BARC, IRS to name a few. We aim to broaden horizons of our students with proper blend of conceptual knowledge and practical insights from industry speakers. During two years of MBA program students are exposed to live projects and industry internships to give them a platform of applying theoretical concepts in practical scenarios and equipped with experiential learning.

Highlights of the course:


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Mr Kingsly D

Mr Kingsly D has completed his B COM (CA) and  has 3 years of work experience in the accounts. His designation is Accounts Assistant in SSMC.

Ms. Chandana holds an MBA in Human Resource and Marketing. She has almost 8 years of experience in different industries like hospitality, automobile, and construction as an HR person. She has been working at SSMC-B for the last 4 years.

A graduate from the University of Mysore. She has 15 years of Industry experience and has worked in Finance and Education sector. She has excellent communication and presentation skills. She also takes care of the logistics administration at SSMC-B.

Ms. Aparna Joseph – Corporate Relations Executive

Ms. Aparna comes with 16 years of industry experience. She is in charge of Placements, Internships, Industry Initiatives, Projects and Alumni Connect. Strengthening Industry-Academia connect and enduring associations for SSMC B. She has a Master’s Degree from Pune University and a HR professional.

Mr. Suresh holds a Master’s Degree in MBA (Finance). He has almost 15 years of experience in educational Institutes. He started his career as an Auditor. He had worked as an Accountant and also has significant experience in Admission sections.

Mr. Padmanabha VR holds a Master’s Degree in MBA (System’s & HR) He has almost 7 years of experience in educational Institutes in Computer Science and Information Technology. He handles the institute’s Admissions and Eligibility.

A graduate in Master of Business Administration in HR. She has almost 5 years of accounts experience. Her specialization is in the area of Finance. She has earlier worked at the Reliance Life Insurance before moving on to Finance.

She holds an M.sc in Human Development Specialization (Home Science). She had worked as a Customer Service Associate in online portal, academic team supporter and email supporter. She is adaptive to new environment and challenges and likes to take care of pets, being creative, listening to music and making friends.

Mr. Ram has done his BA from Mysore University and been with SSMC-B since 2011. He helps the Administrative department.

Mr. Murali is B.Com graduate and assists the Accounts department.

Mr. Ravi assists the Exam Department and the Library for its day to day functioning.

Mr. Mahesh supports the administrative department for its daily functioning.

Mr. Yogesga K N  has Completed Bachelor of Engineering (Computer Science and Engineering) in VTU, Belagavi. He has 2.8 Years of experience in Educational Institutions in the Computer Science and Engineering Department. At SSMC-B  Mr Yogesha takes care of the IT related issues as the IT Support Admin of the Institute.

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