Symbiosis School of Media & Communication

Symbiosis School of Media & Communication, Bengaluru

Constituent of SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)
(Established under Section 3 of the UGC Act 1956 vide Notification No. F.9 12/2001-U.3 of the Government of India)
Accredited by NAAC with ‘A’ Grade

Curriculum

          Curriculum

The four program outcomes are highlighted below:

1) Scholarship: research, inquiry and lifelong learning-To raise future thinkers who can critically engage with the field practices in the area of communication studies, specifically in the sub-domain of advertising, public relations, and media management, contribute towards existing knowledge in the domain by addressing complex communication problems through research and inquiry and inculcate the dimensions of lifelong learning.

2) Global citizenship: Ethical, social and professional understanding -To nurture students as responsible citizens while sensitizing them towards diverse global and local socio-cultural environment by integrating ethical and empathetic values in the curricular and co-curricular practices, in order to shape responsible professional attitudes adaptable to different global work environments.

3) Eco-literate: Sensitivity towards a sustainable environment – To foster an academic environment that minimizes, preserves,and replenishes the usage of natural resources while also encouraging students to volunteer for initiatives related to environment sustainability and take ownership towards eco-friendly practices within and beyond the institute’s campus.

4) Employability: Equipped with skills, attributes, leadership and entrepreneurial qualities that society needs; being capable of making a contribution to society through earning a living – To provide capable communication leadership in the various domains of communication industry, specifically in the area of advertising, public relations, and media management equipped with skills and insights into responsible citizenship and engage positively towards their professional environment.

          Exam Structure

Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2217 50341101 Business Statistics 3 90 60 150
T6001 50341102 Media and Culture Studies 2 60 40 100
T5068 50341103 Media and Communication Industry Overview 3 90 60 150
T6007 50341104 Business Communication 2 100 - 100
T2242 50341105 Principles and Practices of Management 3 90 60 150
T5801 50341106 Social Responsibility Project 1 50 - 50
T2582 50341107 OB and HRM 3 90 60 150
T6009 50341108 The Craft of Writing for Media 2 100 - 100
T5079 50341109 Introduction to advertising Industry and Advertising Management 3 90 60 150
T5107 50341110 Corporate Citizenship 2 60 40 100
T5081 50341111 Introduction to Public Relation Industry 3 90 60 150
TOTAL 27 910 440 1350
T4005 50341112 *Integrated Disaster Management - - - Letter Grade
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2114 50341201 Essentials of Marketing Management 2 60 40 100
T2127 50341202 Integrated Marketing Communication 2 60 40 100
T2119 50341203 Consumer Behavior and Insights 3 90 60 150
T5072 50341204 Brand Ecology 3 90 60 150
T2139 50341205 Digital Marketing 2 60 40 100
T5070 50341206 Design Technology and Photography Workshop 2 100 - 100
T6002 50341207 Communication Theories 3 90 60 150
T2689 50341208 Research Methodology 2 60 40 100
T6075 50341209 Managerial Economics 2 60 40 100
T5801 50341210 Social Responsibility Project 1 50 - 50
T5105 50341211 Business Planning for Communication Industries 2 60 40 100
T2124 50341212 Marketing Research 3 90 60 150
TOTAL 27 870 480 1350
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2331 50341301 Retail Communication 2 60 40 100
T2141 50341302 Rural Marketing 2 60 40 100
T5088 50341303 Sports and Entertainment Marketing 2 60 40 100
T2127 50341304 Integrated Marketing Communication 2 60 40 100
T5087 50341305 Digital Communication Solutions 3 90 60 150
T5105 50341306 Business Planning for Communication Industries 2 60 40 100
T5093 50341307 Advertising Theory and Strategy 2 60 40 100
T5095 50341308 Communication Design and Evaluation 3 90 60 150
T5108 50341309 Brand Valuation and Return on Marketing Investment (ROMI) 3 90 60 150
T5802 50341316 Industry Project III 2 100 - 100
TOTAL 23 730 420 1150
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2331 50341301 Retail Communication 2 60 40 100
T2141 50341302 Rural Marketing 2 60 40 100
T5088 50341303 Sports and Entertainment Marketing 2 60 40 100
T2127 50341304 Integrated Marketing Communication 2 60 40 100
T5087 50341305 Digital Communication Solutions 3 90 60 150
T5105 50341306 Business Planning for Communication Industries 2 60 40 100
T5099 50341310 Corporate Communication 3 90 60 150
T5446 50341311 Advance PR Writing Skills 3 90 60 150
T5097 50341312 Event Management 2 60 40 100
T5802 50341316 Industry Project III 2 100 - 100
TOTAL 23 730 420 1150
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2331 50341301 Retail Communication 2 60 40 100
T2141 50341302 Rural Marketing 2 60 40 100
T5088 50341303 Sports and Entertainment Marketing 2 60 40 100
T2127 50341304 Integrated Marketing Communication 2 60 40 100
T5087 50341305 Digital Communication Solutions 3 90 60 150
T5105 50341306 Business Planning for Communication Industries 2 60 40 100
T5100 50341313 Media Research and Application 2 60 40 100
T5049 50341314 Audio Visual Production Management 3 90 60 150
T5102 50341315 Media Investment Management 3 90 60 150
T5802 50341316 Industry Project III 2 100 - 100
TOTAL 23 730 420 1150
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5028 50341401 Media Law, Ethics and Policies 3 90 60 150
T5113 50341402 Managing Creative Enterprises 2 60 40 100
T2255 50341403 Advanced Strategic Management 2 100 - 100
T5094 50341404 Account Planning Models and Practices 3 90 60 150
T5705 50341409 Dissertation 6 300 - 300
TOTAL 16 640 160 800
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5028 50341401 Media Law, Ethics and Policies 3 90 60 150
T5114 50341405 Managing Public Affairs and PR Agencies 2 60 40 100
T2255 50341403 Advanced Strategic Management 2 100 - 100
T5098 50341406 Strategic PR and Reputation Management 3 90 60 150
T5705 50341409 Dissertation 6 300 - 300
TOTAL 16 640 160 800
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T5028 50341401 Media Law, Ethics and Policies 3 90 60 150
T5076 50341407 Introduction to Syndicated Database and Analysis with Workshop 2 60 40 100
T2255 50341403 Advanced Strategic Management 2 100 - 100
T5103 50341408 Advanced Media Planning and Media Innovation 3 90 60 150
T5705 50341409 Dissertation 6 300 - 300
TOTAL 16 640 160 800

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Mr Kingsly D

Mr Kingsly D has completed his B COM (CA) and  has 3 years of work experience in the accounts. His designation is Accounts Assistant in SSMC.

Ms. Chandana holds an MBA in Human Resource and Marketing. She has almost 8 years of experience in different industries like hospitality, automobile, and construction as an HR person. She has been working at SSMC-B for the last 4 years.

A graduate from the University of Mysore. She has 15 years of Industry experience and has worked in Finance and Education sector. She has excellent communication and presentation skills. She also takes care of the logistics administration at SSMC-B.

Ms. Aparna Joseph – Corporate Relations Executive

Ms. Aparna comes with 16 years of industry experience. She is in charge of Placements, Internships, Industry Initiatives, Projects and Alumni Connect. Strengthening Industry-Academia connect and enduring associations for SSMC B. She has a Master’s Degree from Pune University and a HR professional.

Mr. Suresh holds a Master’s Degree in MBA (Finance). He has almost 15 years of experience in educational Institutes. He started his career as an Auditor. He had worked as an Accountant and also has significant experience in Admission sections.

Mr. Padmanabha VR holds a Master’s Degree in MBA (System’s & HR) He has almost 7 years of experience in educational Institutes in Computer Science and Information Technology. He handles the institute’s Admissions and Eligibility.

A graduate in Master of Business Administration in HR. She has almost 5 years of accounts experience. Her specialization is in the area of Finance. She has earlier worked at the Reliance Life Insurance before moving on to Finance.

She holds an M.sc in Human Development Specialization (Home Science). She had worked as a Customer Service Associate in online portal, academic team supporter and email supporter. She is adaptive to new environment and challenges and likes to take care of pets, being creative, listening to music and making friends.

Mr. Ram has done his BA from Mysore University and been with SSMC-B since 2011. He helps the Administrative department.

Mr. Murali is B.Com graduate and assists the Accounts department.

Mr. Ravi assists the Exam Department and the Library for its day to day functioning.

Mr. Mahesh supports the administrative department for its daily functioning.

Help Desk