SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)
(Established under Section 3 of the UGC Act 1956)
Re-accredited by NAAC with ‘A’ Grade (3.58/4) | Awarded Category - I by UGC
The four program outcomes are highlighted below:
1) Scholarship: research, inquiry and lifelong learning-To raise future thinkers who can critically engage with the field practices in the area of communication studies, specifically in the sub-domain of advertising, public relations, and media management, contribute towards existing knowledge in the domain by addressing complex communication problems through research and inquiry and inculcate the dimensions of lifelong learning.
2) Global citizenship: Ethical, social and professional understanding -To nurture students as responsible citizens while sensitizing them towards diverse global and local socio-cultural environment by integrating ethical and empathetic values in the curricular and co-curricular practices, in order to shape responsible professional attitudes adaptable to different global work environments.
3) Eco-literate: Sensitivity towards a sustainable environment – To foster an academic environment that minimizes, preserves,and replenishes the usage of natural resources while also encouraging students to volunteer for initiatives related to environment sustainability and take ownership towards eco-friendly practices within and beyond the institute’s campus.
4) Employability: Equipped with skills, attributes, leadership and entrepreneurial qualities that society needs; being capable of making a contribution to society through earning a living – To provide capable communication leadership in the various domains of communication industry, specifically in the area of advertising, public relations, and media management equipped with skills and insights into responsible citizenship and engage positively towards their professional environment.
Catalog Course Code | Course Code | Course Title | Credits | Internal Marks | External Marks | Total Marks |
---|---|---|---|---|---|---|
T2217 | 50341101 | Business Statistics | 3 | 90 | 60 | 150 |
T6001 | 50341102 | Media and Culture Studies | 2 | 60 | 40 | 100 |
T5068 | 50341103 | Media and Communication Industry Overview | 3 | 90 | 60 | 150 |
T6007 | 50341104 | Business Communication | 2 | 100 | - | 100 |
T2242 | 50341105 | Principles and Practices of Management | 3 | 90 | 60 | 150 |
T5801 | 50341106 | Social Responsibility Project | 1 | 50 | - | 50 |
T2582 | 50341107 | OB and HRM | 3 | 90 | 60 | 150 |
T6009 | 50341108 | The Craft of Writing for Media | 2 | 100 | - | 100 |
T5079 | 50341109 | Introduction to advertising Industry and Advertising Management | 3 | 90 | 60 | 150 |
T5107 | 50341110 | Corporate Citizenship | 2 | 60 | 40 | 100 |
T5081 | 50341111 | Introduction to Public Relation Industry | 3 | 90 | 60 | 150 |
TOTAL | 27 | 910 | 440 | 1350 | ||
T4005 | 50341112 | *Integrated Disaster Management | - | - | - | Letter Grade |
Catalog Course Code | Course Code | Course Title | Credits | Internal Marks | External Marks | Total Marks |
---|---|---|---|---|---|---|
T2114 | 50341201 | Essentials of Marketing Management | 2 | 60 | 40 | 100 |
T2127 | 50341202 | Integrated Marketing Communication | 2 | 60 | 40 | 100 |
T2119 | 50341203 | Consumer Behavior and Insights | 3 | 90 | 60 | 150 |
T5072 | 50341204 | Brand Ecology | 3 | 90 | 60 | 150 |
T2139 | 50341205 | Digital Marketing | 2 | 60 | 40 | 100 |
T5070 | 50341206 | Design Technology and Photography Workshop | 2 | 100 | - | 100 |
T6002 | 50341207 | Communication Theories | 3 | 90 | 60 | 150 |
T2689 | 50341208 | Research Methodology | 2 | 60 | 40 | 100 |
T6075 | 50341209 | Managerial Economics | 2 | 60 | 40 | 100 |
T5801 | 50341210 | Social Responsibility Project | 1 | 50 | - | 50 |
T5105 | 50341211 | Business Planning for Communication Industries | 2 | 60 | 40 | 100 |
T2124 | 50341212 | Marketing Research | 3 | 90 | 60 | 150 |
TOTAL | 27 | 870 | 480 | 1350 |
Catalog Course Code | Course Code | Course Title | Credits | Internal Marks | External Marks | Total Marks |
---|---|---|---|---|---|---|
T2331 | 50341301 | Retail Communication | 2 | 60 | 40 | 100 |
T2141 | 50341302 | Rural Marketing | 2 | 60 | 40 | 100 |
T5088 | 50341303 | Sports and Entertainment Marketing | 2 | 60 | 40 | 100 |
T2127 | 50341304 | Integrated Marketing Communication | 2 | 60 | 40 | 100 |
T5087 | 50341305 | Digital Communication Solutions | 3 | 90 | 60 | 150 |
T5105 | 50341306 | Business Planning for Communication Industries | 2 | 60 | 40 | 100 |
T5093 | 50341307 | Advertising Theory and Strategy | 2 | 60 | 40 | 100 |
T5095 | 50341308 | Communication Design and Evaluation | 3 | 90 | 60 | 150 |
T5108 | 50341309 | Brand Valuation and Return on Marketing Investment (ROMI) | 3 | 90 | 60 | 150 |
T5802 | 50341316 | Industry Project III | 2 | 100 | - | 100 |
TOTAL | 23 | 730 | 420 | 1150 |
Catalog Course Code | Course Code | Course Title | Credits | Internal Marks | External Marks | Total Marks |
---|---|---|---|---|---|---|
T2331 | 50341301 | Retail Communication | 2 | 60 | 40 | 100 |
T2141 | 50341302 | Rural Marketing | 2 | 60 | 40 | 100 |
T5088 | 50341303 | Sports and Entertainment Marketing | 2 | 60 | 40 | 100 |
T2127 | 50341304 | Integrated Marketing Communication | 2 | 60 | 40 | 100 |
T5087 | 50341305 | Digital Communication Solutions | 3 | 90 | 60 | 150 |
T5105 | 50341306 | Business Planning for Communication Industries | 2 | 60 | 40 | 100 |
T5099 | 50341310 | Corporate Communication | 3 | 90 | 60 | 150 |
T5446 | 50341311 | Advance PR Writing Skills | 3 | 90 | 60 | 150 |
T5097 | 50341312 | Event Management | 2 | 60 | 40 | 100 |
T5802 | 50341316 | Industry Project III | 2 | 100 | - | 100 |
TOTAL | 23 | 730 | 420 | 1150 |
Catalog Course Code | Course Code | Course Title | Credits | Internal Marks | External Marks | Total Marks |
---|---|---|---|---|---|---|
T2331 | 50341301 | Retail Communication | 2 | 60 | 40 | 100 |
T2141 | 50341302 | Rural Marketing | 2 | 60 | 40 | 100 |
T5088 | 50341303 | Sports and Entertainment Marketing | 2 | 60 | 40 | 100 |
T2127 | 50341304 | Integrated Marketing Communication | 2 | 60 | 40 | 100 |
T5087 | 50341305 | Digital Communication Solutions | 3 | 90 | 60 | 150 |
T5105 | 50341306 | Business Planning for Communication Industries | 2 | 60 | 40 | 100 |
T5100 | 50341313 | Media Research and Application | 2 | 60 | 40 | 100 |
T5049 | 50341314 | Audio Visual Production Management | 3 | 90 | 60 | 150 |
T5102 | 50341315 | Media Investment Management | 3 | 90 | 60 | 150 |
T5802 | 50341316 | Industry Project III | 2 | 100 | - | 100 |
TOTAL | 23 | 730 | 420 | 1150 |
Catalog Course Code | Course Code | Course Title | Credits | Internal Marks | External Marks | Total Marks |
---|---|---|---|---|---|---|
T5028 | 50341401 | Media Law, Ethics and Policies | 3 | 90 | 60 | 150 |
T5113 | 50341402 | Managing Creative Enterprises | 2 | 60 | 40 | 100 |
T2255 | 50341403 | Advanced Strategic Management | 2 | 100 | - | 100 |
T5094 | 50341404 | Account Planning Models and Practices | 3 | 90 | 60 | 150 |
T5705 | 50341409 | Dissertation | 6 | 300 | - | 300 |
TOTAL | 16 | 640 | 160 | 800 |
Catalog Course Code | Course Code | Course Title | Credits | Internal Marks | External Marks | Total Marks |
---|---|---|---|---|---|---|
T5028 | 50341401 | Media Law, Ethics and Policies | 3 | 90 | 60 | 150 |
T5114 | 50341405 | Managing Public Affairs and PR Agencies | 2 | 60 | 40 | 100 |
T2255 | 50341403 | Advanced Strategic Management | 2 | 100 | - | 100 |
T5098 | 50341406 | Strategic PR and Reputation Management | 3 | 90 | 60 | 150 |
T5705 | 50341409 | Dissertation | 6 | 300 | - | 300 |
TOTAL | 16 | 640 | 160 | 800 |
Catalog Course Code | Course Code | Course Title | Credits | Internal Marks | External Marks | Total Marks |
---|---|---|---|---|---|---|
T5028 | 50341401 | Media Law, Ethics and Policies | 3 | 90 | 60 | 150 |
T5076 | 50341407 | Introduction to Syndicated Database and Analysis with Workshop | 2 | 60 | 40 | 100 |
T2255 | 50341403 | Advanced Strategic Management | 2 | 100 | - | 100 |
T5103 | 50341408 | Advanced Media Planning and Media Innovation | 3 | 90 | 60 | 150 |
T5705 | 50341409 | Dissertation | 6 | 300 | - | 300 |
TOTAL | 16 | 640 | 160 | 800 |