Symbiosis School of Media & Communication

SYMBIOSIS SCHOOL OF MEDIA AND COMMUNICATION, BENGALURU

SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)
(Established under Section 3 of the UGC Act 1956)
Re-accredited by NAAC with ‘A’ Grade (3.58/4) | Awarded Category - I by UGC

SSMC-B

SSMCB-Exterior

Symbiosis School of Media & Communication, Bengaluru, (SSMC-B) established in 2009 has carved a niche in the field of Media and Communication education through its 2-year full time MBA program in Communication Management, with an industry relevant contemporary curriculum focusing on IMC and Media Analytics. 

Our research-oriented faculty equip our media trainees with tools and techniques of strategic media communication including digital strategies to have a competitive advantage as professionals in today’s dynamic media world. This programme is structured to keep students at the forefront of modern media and management practices through innovative pedagogy blending theoretical knowledge with practical application. Hands-on experience through practical workshops, real challenges, and real-time industry projects working alongside industry professionals as mentors, our students develop skills ready to succeed in this increasingly competitive sector, making them highly employable.

The academic program is engaging, delivered through a pedagogy that includes group discussions, case studies, experiential learning, seminars, workshops, industry projects and internships that enhance the industry-academia interface, social responsibility projects that sensitize future communication professionals to societal issues and needs. Equal emphasis is laid upon co-curricular activities channelized through specialization aligned clubs and sports. The modern infrastructure caters to the needs of students and the expansive, inviting ambience of SSMC-B has all the facilities of a top- notch institute of this stature. SSMC-B aims to serve the multi-faceted needs of the media and communication industry in particular, and the society in general, through education, training and research. It seeks to train students to be competent, responsible and innovative professionals in the media industry sector, through a program structure that offers students an academic rigour blended with industry inputs.

SSMC-B’s MBA (CM) program has an impeccable reputation as it has been designed to raise the bar of learning, encompassing the best of practices and trends in the field, enabling the students to build upon their existing knowledge through a spirit of enquiry, creativity and innovation. The program is bifurcated into four semesters.

Semester I: In the first semester the students are introduced to common courses in media and management as well as introductory courses in the specialization areas such as Advertising, PR relevant to IMC and foundation courses in Media Analytics.

Semester II: In the second semester the students are introduced to core modules exploring key elements of business management and also study media issues in depth. Unique modules such as Digital Media Management, Branding and the Media courses offered explore the very latest developments in this dynamic industry, followed by intensive internship to work in the fields applying the theoretical knowledge they have learnt in the preceding semesters. 

Semester III: The third semester allows students to choose from one of the two specializations IMC and Media Analytics. Through the academic rigour and the interactive teaching-learning process, students gain knowledge and skills and are equipped to innovatively plan, design, evaluate and produce marketing communication projects embedded with new media technology. 

Semester IV: The fourth semester includes courses at an advanced level in the two areas of specialization such as advanced strategic management, data analytics, account planning models and practices and also ethics and law, so as to ready them with understanding of society, culture and ethical values as a well-rounded professional entering the media and communication industry.

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Mr Kingsly D

Mr Kingsly D has completed his B COM (CA) and  has 3 years of work experience in the accounts. His designation is Accounts Assistant in SSMC.

Ms. Chandana holds an MBA in Human Resource and Marketing. She has almost 8 years of experience in different industries like hospitality, automobile, and construction as an HR person. She has been working at SSMC-B for the last 4 years.

A graduate from the University of Mysore. She has 15 years of Industry experience and has worked in Finance and Education sector. She has excellent communication and presentation skills. She also takes care of the logistics administration at SSMC-B.

Ms. Aparna Joseph – Corporate Relations Executive

Ms. Aparna comes with 16 years of industry experience. She is in charge of Placements, Internships, Industry Initiatives, Projects and Alumni Connect. Strengthening Industry-Academia connect and enduring associations for SSMC B. She has a Master’s Degree from Pune University and a HR professional.

Mr. Suresh holds a Master’s Degree in MBA (Finance). He has almost 15 years of experience in educational Institutes. He started his career as an Auditor. He had worked as an Accountant and also has significant experience in Admission sections.

Mr. Padmanabha VR holds a Master’s Degree in MBA (System’s & HR) He has almost 7 years of experience in educational Institutes in Computer Science and Information Technology. He handles the institute’s Admissions and Eligibility.

A graduate in Master of Business Administration in HR. She has almost 5 years of accounts experience. Her specialization is in the area of Finance. She has earlier worked at the Reliance Life Insurance before moving on to Finance.

She holds an M.sc in Human Development Specialization (Home Science). She had worked as a Customer Service Associate in online portal, academic team supporter and email supporter. She is adaptive to new environment and challenges and likes to take care of pets, being creative, listening to music and making friends.

Mr. Ram has done his BA from Mysore University and been with SSMC-B since 2011. He helps the Administrative department.

Mr. Murali is B.Com graduate and assists the Accounts department.

Mr. Ravi assists the Exam Department and the Library for its day to day functioning.

Mr. Mahesh supports the administrative department for its daily functioning.

Mr. Yogesga K N  has Completed Bachelor of Engineering (Computer Science and Engineering) in VTU, Belagavi. He has 2.8 Years of experience in Educational Institutions in the Computer Science and Engineering Department. At SSMC-B  Mr Yogesha takes care of the IT related issues as the IT Support Admin of the Institute.

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